How Much Money Did Raid Shadow Legends Make

Analytics platform BuzzGuru has analyzed the influencer marketing strategy for RAID: Shadow Legends , finding how much coin Plarium pays YouTube creators on boilerplate. Co-ordinate to the report, the visitor has spent $8.66 on this blazon of ads over the last six months.

Key data

YouTube videos promoting RAID: Shadow Legends generated 442.95 million views between July and December 2021, with a CPM of approximately $19.55.

According to BuzzGuru, YouTube accounted for 94% of the game's influencer marketing upkeep. 81.8% of 5.33k mentions that RAID has got over the concluding half dozen months were sponsored.

Plarium spent xc.75% of the influencer marketing budget on RAID: Shadow Legends . The company, for comparing, spent $28.3k and $842.4k to promote Vikings: War of Clans and Mech Arena: Robot Showdown respectively. The latter, however, shows the fastest growth with a 197% increase in spending month-over-month, while RAID 's spending dropped past 64% over the aforementioned period.

53% of all mentions of RAID: Shadow Legends come from the US. Nonetheless, Russian federation accounted for 23% of advert mentions, followed by the US (22%), the United kingdom (9%), Germany (6%), and Canada (six%).

Thanks to the scale of the marketing campaign, the game is mentioned on YouTube daily, with Friday existence the top 24-hour interval for posting new videos, including the sponsored ones.

How much money does Plarium pay influencers?

The average influencer that Plarium works with is a content creator from the Gaming category with 734k subscribers and 237k views.

The company pays $iv.19k on average for every ad, with this price differing from market to market. The US influencers, for example, go $11.8k for a sponsored video with an average of 261.9k views, while Russian creators get only $ii.4k with 221.3k views.

Plarium allocates 53% of its influencer marketing budgets to content creators from the Gaming category. It is followed by Entertainment (15%), People and Blogs (6%), Moving-picture show and Blitheness (4%), and Sports (4%).

While there are a lot of underage viewers in the Entertainment category, Plarium tries to work with channels that are aimed at adults as well. For case, WatchMojo.com, which besides touches on topics similar crimes, horrors, and fictional murders, has 17 ad mentions of RAID: Shadow Legends .

Which content creators does Plarium usually piece of work with?

Darth Microtransaction (67k subscribers) has the most mentions of RAID with 431. He is interested in gacha titles, which is ane of the chief elements of the game. Plarium works with this channel so often because information technology makes a lot of videos almost RAID, its events, and its characters. Darth Microtransaction also has an date charge per unit of ix%, which is quite high for YouTube.

The aforementioned thing applies to Hell Hades (140k subscribers). In that location are 425 videos dedicated to RAID: Shadow Legends on the channel.

IncredibleJohn (19.6k subscribers) is another example. He has 342 mentions of the game. Plarium partners with this content creator considering he likes plow-based games, which is a relevant topic for the RAID: Shadow Legends audition.

Despite 68.4% of influencers only making one sponsored video, Plarium tends to build strong connections with content creators. This strategy guarantees recognizability among certain chosen audiences.

According to BuzzGuru, a lot of influencers made at to the lowest degree 2 videos sponsored past RAID: Shadow Legends , with many of them making five-20 ads.

The Internet Historian channel made the most viewed RAID ads ever, which generated 17 million and fourteen 1000000 views respectively. Despite big numbers, Plarium stopped working with it because videos that are not connected to video games straight probably tin can't bring a lot of new players to RAID: Shadow Legends .

That is why the company looks at a aqueduct's topics, influencer'southward enthusiasm, and their involvement in the game rather than the number of subscribers they have

Source: https://gameworldobserver.com/2021/12/24/plarium-spent-8-66-million-on-youtube-ads-for-raid-shadow-legends-over-last-six-months

Posted by: nelsontherip.blogspot.com